The Xinhua News Agency \u2013 official mouthpiece of the Chinese Communist Party (CCP) government \u2013 had a rare, if not startling, moment of candor in July of 1999, four days into the suppression of Falun Gong. \u201cIn fact, the so-called \u2018truth, kindness and tolerance\u2019 principle preached by Li Hongzhi ,\u201d Xinhua proudly declared, \u201chas nothing in common with the socialist ethical and cultural progress we are striving to achieve.\u201d Especially the \u201ctruth\u201d part. Central to the suppression of Falun Gong is a propaganda campaign of enormous proportions. \u201cBeijing has ratcheted up the campaign to a fever pitch, bombarding citizens with an old, communist-style propaganda war,\u201d The Wall Street Journal reports, \u201creplete with meetings, denunciations and blanket coverage in the government-run media.\u201d The bombardment began on July 22 of 1999, the day Falun Gong was officially banned in China, under the direction of the aptly-named Ministry of Propaganda. State-run television immediately launched disinformation marathons, broadcasting alleged \u201cexpos\u00e9s\u201d on the meditation group 24 hours a day. Radio stations flooded the airwaves with the government\u2019s official rhetoric denouncing the group. Not to be outdone, state-run newspapers condemned the Falun Gong with unchecked bravado, led by the People\u2019s Daily \u2013 the official paper of the CCP \u2013 which ran a staggering 347 \u201carticles\u201d on the group. In one month. Over time the CCP would extend the scope and reach of its propaganda, erecting billboards, issuing comic books, printing posters, and producing movies, a TV series, and even plays. Counted among the unwitting victims are schoolchildren. Upon returning to school from break in 2001, Beijing\u2019s pupils got an unlikely surprise from the Propaganda Ministry. The city\u2019s 1.6 million schoolchildren received bright, new course schedules that week \u2013 complete with a poem vilifying Falun Gong on the back. Slogans emblazoned atop the cards urged the kids to \u201cOppose Cults, Protect Stability, Respect Science, Promote Civilization.\u201d High school students in many provinces, meanwhile, have fared little better. Many of them report finding questions in their (government-produced) college entrance exams \u2013 China\u2019s equivalent to the SAT \u2013 on Falun Gong. The \u201ccorrect\u201d answers, of course, echo the party line. Typically these questions are so abundant that \u201cincorrect\u201d answers almost guarantee no admission to college. Not content with mind-control in the Middle Kingdom, then-CCP head Jiang Zemin ordered his anti-Falun Gong crusade taken overseas, including to America. The past three years have seen a deluge of propaganda here in the U.S. and Canada. Carried out by Beijing\u2019s overseas arms \u2013 consulates and embassies \u2013 the slander is usually given to government officials, policy makers, and prominent public figures. One feature common to the propaganda is its caustic nature. Through a combination of name-calling, gross misrepresentations, and scare tactics, such rhetoric seeks to dehumanize those who practice Falun Gong. A similar feature is the scapegoating of Falun Gong for China\u2019s ills \u2013 blaming it for everything from poverty to \u201csuperstition.\u201d A number of government-authored pieces have made appeals to nationalism while trying to link, however clumsily, Falun Gong to \u201cforeign anti-China forces.\u201d While it\u2019s impossible to quantify the propaganda\u2019s impact, its tangible effects are immediate: it breeds hatred, distrust, and discrimination. Leaving nothing to chance, however, Jiang has complemented the propaganda with a program of torture and brainwashing. \u201cPure violence doesn\u2019t work. Just \u2018studying\u2019 doesn\u2019t work either,\u201d one CCP advisor explained to the Washington Post. \u201cAnd none of it would be working if the propaganda hadn\u2019t started to change the way the general public thinks. You need all three.\u201d Banking on hope of China\u2019s \u201copening up\u201d might do little to change all of this. Just listen to Zhang Changming, Vice President of CCTV \u2013 China\u2019s largest TV company. (CCTV and its 12 channels are government-run). China\u2019s media is \u201copen enough\u201d Zhang boasted last year. \u201cAfter all, the TV business is about ideology and propaganda.\u201d CCTV, known for its anti-U.S. sentiment and exaltations of China\u2019s leadership, now broadcasts in major cities throughout the U.S. While most indicators suggest that the vilification campaign won\u2019t end until the persecution does, there is the possibility, very real, that with growing awareness about Falun Gong the Chinese people might just get fed up. Portents do exist. One New York Times report has described just that, citing a growing sense of frustration among China\u2019s literati. \u201cSome intellectuals here, including some Communist Party officials,\u201d the Times piece revealed, \u201care complaining that the heavy-handed propaganda blitz \u2013 which recalls Maoist campaigns of the 1950\u2019s and 60\u2019s \u2013 may discredit the party itself and harm China\u2019s interests abroad.\u201d Jiang and the Ministry, in the final analysis, might just be shooting their own feet.