In business, knowledge can be as critical to success as capital, sometimes more so. Know your business. Know your competition. Know your market. Most importantly\u2014know your risks. When it comes to doing business in China, there\u2019s one key area of knowledge most people miss, but that can have a lasting impact on China operations: Falun Gong.That\u2019s right, Falun Gong. The spiritual practice that has been the target of a nationwide persecutory campaign since 1999. Be it the discipline\u2019s inspirational power, the actions of its 100 million believers, or the pervasive presence of the Communist Party\u2019s effort to crush them, Falun Gong today constitutes one of the most influential factors in Chinese society, politics, and by extension, business. Ignore this factor and if you\u2019re not careful, you could quickly find yourself and your business in trouble. We offer several key tips to bear in mind when navigating the business landscape of China.Know your contactsMost major industries in China are either run by senior Chinese Communist Party (CCP) officials or heavily influenced by them. This is no secret, and a successful business plan typically involves having a clear strategy for navigating the influence of such officials. But who are these people?When China\u2019s top Party official Jiang Zemin ordered the suppression of Falun Gong in 1999, it not only marked the start of persecution for those practicing it. It also triggered a purging of the ranks within the Party itself. Those who toed the line or actively advanced the bloody campaign were promoted. Those who refused or stood up for people they knew had done nothing wrong were punished or demoted. Today, after more than a decade of this warped incentive structure, the vast majority of officials at the city, provincial, and national level have had a hand in suppressing Falun Gong. And some, to alarming degrees. These officials have spouted hatred against local residents, sent innocent people to forced labor camps, and in some cases, established monetary rewards for torture. In a word, they are complicit in crimes against humanity. The men featured on page 5 (see \u201cHand Shaking\u201d) are but a few examples.In your business dealings in China, you will inevitably encounter high-ranking members of the Communist Party. Before you reach out to shake their hands, consider where those hands have been and just how much suffering they may have caused. Know your marketIf there\u2019s one thing virtually anyone doing business in China agrees on, it\u2019s that the market potential of the country\u2019s 1.3 billion would-be consumers is impossible to ignore.But who are the Chinese people really? What do they value, and how does one secure their long-term trust? With the media tightly controlled and Party officials in charge at every level of society, the Party line on Falun Gong appears dominant, while Falun Gong seems marginalized. But look beneath the surface and a different reality emerges. Unlike the Communist Party, which was imported from the West and forced upon the Chinese people, Falun Gong arises from the heartland of China. It is quintessentially Chinese\u2014an ancient self-improvement practice whose roots stem from China\u2019s 5,000-year-old cultural and spiritual traditions. So, while fear of punishment or deception by CCP propaganda may have pushed many to initially show support for the Party\u2019s anti-Falun Gong campaign, practitioners\u2019 grassroots efforts to educate the Chinese public are gaining traction. In turn, millions upon millions are rediscovering an affinity towards traditional Chinese culture, and Falun Gong\u2019s place therein. Increasingly, ordinary citizens are taking a public stand for Falun Gong. Lawyers who a few years ago didn\u2019t dare to take on Falun Gong cases are defying Party orders and actively arguing against the persecution in open court. Villagers who years ago alienated Falun Gong practitioners for fear of collective punishment are now signing petitions demanding the release of their wrongfully imprisoned Falun Gong neighbors. Meanwhile, despite years of suppression, Falun Gong practitioners themselves\u2014many of them highly educated\u2014remain a potential customer base tens of millions strong.For anyone looking to build and maintain long lasting market-share in the world\u2019s most populous country, what is held in the hearts of its people cannot be ignored. Where a corporation, or any entity, stands\u2014with the ruling Communist Party or with the people and the spiritual heart of China\u2014is of vital importance. As the CCP\u2019s power wanes, this won\u2019t be something soon forgotten by the nation\u2019s 1.3 billion people\u2014or even future generations. Know your bottom lineOne of the most complex aspects of international business is navigating the governing and regulatory practices of the country where you are operating. In China, this means understanding how to effectively engage with the Communist Party (since all major government posts are held by Party members). What will this engagement look like? What demands will be put on your business? How far are you willing to go to meet those demands, and at what cost? Again, Falun Gong arises as a central factor. It\u2019s a key issue that Chinese officials often use to test the waters with foreign companies: are they willing to set aside moral and legal obligations to curry favor with the regime and turn a profit? So, be on your guard. Examples of foreign firms in China being pressured to assist the regime in its repression abound (see sidebar \u201cBusiness at Your Own Risk\u201d). The key point is this: when doing business in China, particularly on a large scale, know that you are operating within a mafia-like system. In this corrupt and violent world, there are rules about whom you must obey. And there are acts you will be asked to carry out, some of which are illegal, morally reprehensible, or may yield deadly outcomes. Refuse such pressures and yes, in the short-term there may be a lost contract or two. But comply, and in the long-term you will lose much more. To emerge unscathed from this world, you have to know what your bottom line is\u2014the ethical one as much as the financial one. What is your strategy for not complying with a demand that you\u2019d regret in the future?In China, you need to know your business and you need to know the market, but perhaps most important of all, you need to know your stance on Falun Gong.